Imagine a sachet of liquid processed cheese, that comes in a box with some uncooked pasta shells.
You’ve just imagined Velveeta Shells and Cheese.
It’s a classic, according to our American chums, that’s been the Mom’s Mac ‘n’ Cheese of choice for years.
This campaign aims to flog the cheesy goodness to a different target market – young guys who don’t cook, but love the effortless deliciousness of Shells and Cheese.
The “Eat Like That Guy You Know” campaign celebrates the Velveeta-eating dudes who get more out of life than they put in.