When Portugal. The Man came to us and asked for a music video for their new ‘Tidal Wave’ track, we said “Can we make you into grotesquely deformed hideous mutant nightmare creatures?”. They said “Sure”. So that’s what we did.
TurboTax Free is free.
Hopefully we managed to get that point across in this campaign.
Some words on a website about a launch campaign for a protein bar with no bad stuff from a no bullshit brand.
RXBar aren’t just committed to taking the B.S. out of their brand, they’re also committed to taking it out of people’s lives. So we launched a hotline where anyone can call up and therapeutically rant about what they think is bullshit. We covered the streets of New York (home of 8 million pissed off people) with billboards, wild postings, and street stencils to get the hotline number out there. Then we just sat back and waited for the angry voicemails to come flooding in, whittled out the Trump/unusable ones (about 95%), and created animations of the rest. Here’s a selection.
TurboTax wanted to spend a lot of money telling everyone about a product that doesn't make them any money. We thought this sounded kind of crazy so said "let's do it".
This campaign plays off the truth that a lot of bad stuff happens in the world but you can always find solace in the fact that your taxes are free. It's that little silver lining in an otherwise pretty awful predicament.
It's true, the sun will eventually explode and humans will most likely be a food source for aliens, but there's no need to let these irksome facts get you down. After all, at least your taxes are free.
This was a targeted digital campaign made up of 6 second and 10 second spots.
A spot about hard working Americans, featuring a two time Academy Award winning Austrian/German, for the launch of a Korean phone, that appeared in the opening ceremony of the Rio Olympics. Global or what?!
How do you launch a 100% plant-based burger in a city that loves real meat and sausages? Well, create a fictitious organization called The Chicago Sausage Guild to rally against, and borrow from that cities rich history of speakeasies to create a super fun event called The Impossible Meateasy. That’s how.
Howdy 'merica! Colonel Sanders is back. Again. But for real this time.
Like Batman, Superman and James Bond, he's too big of a character for one man to bring to life. So, after re-introducing the Colonel to the world for KFC's 75th Anniversary with Darrell Hammond, we decided to do it again a few months later with Norm MacDonald.
And boy, did it cause quite a stir. The Colonel's fried poultry empire was trending on Facebook and Twitter for two days straight and garnered over 1.84 billion media impressions. Now, that's a lot of chicken chatter.
NB: To all my English friends, here's a bit of background on Norm:
1. He was on five seasons of Saturday Night Live in the early 1990s.
2. Comedy Central named him #83 on the show "The Greatest 100 Stand-Ups Of All Time".
3. He told this joke.
If you think coming down a family's chimney to deliver chicken at Christmas is a highly dubious way to conduct business, then you'd be right, but you're not the world's number one chicken salesman.
Perhaps getting stuck in the chimney will make Colonel Sanders reconsider his weird life choices.
You'll never guess what?! Colonel Sanders is back, AGAIN. But for realsies this time. Honest. Like Bobby Ewing's death in Dallas (Season 9), Norm's tenure as the Colonel has all been a dream.
We launched comedian, Jim Gaffigan, as the Colonel during the Super Bowl 50 to catapult him and Nashville Hot Chicken into the spotlight. It worked. The internet was ablaze, just like your mouth after eating Nashville Hot.
Time to change Colonels again and this time in the form of Rob Riggle for the launch of the (American) football season. The Colonel couldn't afford to sponsor a real NFL team so he did what any self respecting businessman would do and made his own.
Introducing The Kentucky Buckets - a completely real team, and not just a marketing gimmick to sell buckets of chicken.
They even have their own tumblr site.
What do you do when KFC brings out a new product called Georgia Gold? Enlist Billy Zane to be the Colonel and cover him in gold paint, of course.
Here's a Christmas ad for Morrisons, one of Britain's biggest supermarkets.
Christmas commercials in the UK are a similar event to commercials during the Superbowl, but with less nachos consumed.
Marie Curie provide care and support for people living with a terminal illness. Their nurses work around-the-clock to make sure a person's last moments are as comfortable and peaceful as they can possibly be.
It brought a lot of attention to the amazing work Marie Curie do and won a few awards along the way.
Imagine a sachet of liquid processed cheese, that comes in a box with some uncooked pasta shells.
You’ve just imagined Velveeta Shells and Cheese.
It’s a classic, according to our American chums, that’s been the Mom’s Mac ‘n’ Cheese of choice for years.
This campaign aims to flog the cheesy goodness to a different target market – young guys who don’t cook, but love the effortless deliciousness of Shells and Cheese.
The “Eat Like That Guy You Know” campaign celebrates the Velveeta-eating dudes who get more out of life than they put in.
In early 2011 we ran the agency’s repitch for Time to Change, the anti-mental-health-discrimination charity.
The clients loved the work. The agency retained the account. It was a beautiful moment.
It was a bold move as the campaign used humour to talk about a tricky subject. Luckily it was well received and their most successful work to date.
We made a TV ad that picked up in Cannes. We also made an interactive version for YouTube and some press ads & postcards. Not quite a 360 campaign by todays standards but a solid 270.
Anti-smoking research findings show that people are far more likely to give up when they realise the emotional effect that their habit has on their loved ones, particularly their children.
So we created a campaign featuring the actual children of real smokers, who were given the opportunity to tell their mums and dads exactly how their smoking makes them feel. The ads were unscripted, and targeted the parents directly, playing on TV during their favourite programmes.
The print executions talked directly to the parents in the newspapers and magazines that they read.
The outdoor ran on sites that the parents passed on a daily basis, thus interrupting their day with a startling message from their child.
The campaign also ran online, on radio and as ambient.
It was the Department of Health's most effective campaign and won accolades at D&AD, BTAA, Campaign Big Awards, Creative Circle and Aerial Awards.
Black on black gun crime is a massive problem in London.
Often it all boils down to issues of respect. Arguments and disagreements escalate and escalate because no-one wants to lose face and be seen to be disrespected. Young lads would rather risk being shot than back down and lose respect.
Our campaign aims to show how ridiculous it is to think that a gun will ultimately get you respect.
We were briefed to do idents for series 4 of 24 on Sky One.
24’s massive. And it’s on for 24 weeks. We wanted to do idents that reflected the scale and format of the show.
So we created “Exit”, a 24 minute film, shot in Nevada, which was edited down into idents which unfolded alongside the show.
In total, 196 different idents ran, culminating in the film’s conclusion at the end of the season.
The full 24 minute film was shown in cinemas and released as an extra on the 24 season 4 box set.
Here's the 2 minute trailer (and also the full film, if you're sitting comfortably and there's nothing on the telly).